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Social Media & Inbound Marketing

Building Relationships

Facebook, Instagram, Linkedin, Mailchimp, Active Campaign, Google Search & Display, YouTube and more.

It’s about embracing the craft of building social media and inbound marketing campaigns that work together to balance each other. Strategically nurturing your customers through the funnel.

Each recipe is tailored to your needs, creating engaging content and impactful messaging while pulling on the strings to make that emotional connection.

Say bye bye to the post and pray days!

There’s a cost to your acquisition, which means there is a true value that lies in the communication before, during and after the conversion. This is why the focus for strategic marketing funnels (learn more about marketing funnels) have become integral to the success of social media and inbound marketing campaigns.

The journey through social media and inbound campaigns are similar in nature. While campaigns as a whole may share some of the same forks in the road, data helps us to problem solve why some paths are chosen over others.

What can be done to help define a path for an end user?
There are no stops on this journey. We are going to constantly be on the move, applying a methodology of understanding audiences, data and insights. Designing forward thinking, creative messaging that brings attention to your brand. Providing answers to the questions people are looking for.

Focus is on a strategic approach, making data driven decisions to begin a relationship, follow up on the relationship and build on the relationship.

 

How is your social media and inbound marketing performing?
Maximize your campaigns and ROI with strategic funnel marketing?

Call or email today

Curious about what some things mean? Check out the words we use a lot in social media chats.

suitcase for social media

The best results are through empowerment & understanding.

It’s how we do!

Words we use a lot while nerding out on social and inbound marketing.

It’s how we do!

Funnels

The path to a lead becoming a conversion has various entry points. We use marketing funnels to target these specific audiences and provide various touch points with unique messaging to help move leads through the process to a conversion.

Audiences

As end users engage with your brand through social media, inbound marketing or display ads. They’re added to buckets or audiences based on how they engage, or don’t engage with the brand. There are many factors that decide how an end user is added to an audience.

Remarketing

Used to share unique messaging with an end user who has engaged with your brand based on strategically defined touch points. Remarketing maintains brand awareness while balancing propositions to conversion.

Inbound Marketing

Serving content and messaging that answers the questions leads are looking to have answered. Building relationships and offering solutions at any point in a relationship through strategic messaging and creative.

Targeted Marketing

Defining a strategy to serve specific messaging to unique audiences based on their interests, demographics, geo or other various patterns. Important for building brand awareness among potentially new leads.

Maximizing ROI

We refuse to throw good money after bad! Data, data and more data combined with branded content, unique messaging and strategic touch points throughout all marketing are the keys to a successful campaign.