Website Design & Development
Small businesses, startups, corporate and e-commerce solutions that span many industries. Focused on working closely with clients to learn who they are, understand key audiences and combine it with data and research.
The goal… to build a website experience that applies an intuitive user interface and delivers content to quickly answer questions. All wrapped up in a beautiful, branded, highly functional design.
Websites are the foundation to all things in the digital landscape.
All paths lead to your website! It’s your brand, your story and your most valuable digital presence. Your website should share your personality, engage your users, and serve as the hub tying brands into the Google and Social Media ecosystems.
The journey of website design & development typically has many roads travelled to get to the final destination.
Bringing years of experience in data audits, User Experience (UX) patterns, design trends, Search Engine Optimization (SEO) and all the other side streets involved.
What does all of this mean for you?
You can rest assured and be confident about your new website experience. Resulting in a unique, branded design… while applying best practices in accessibility and user interfaces.
Curious about what some things mean? Check out the words we use a lot in web chats.
- UX / UI Research
- Audience specific user experience design
- Custom information architecture & user interface design
- Creative inspiration
- Search Engine Optimization (SEO)
- Fully responsive on all devices and browsers
- Completely branded storytelling
- Tied into the Google ecosystem
Our journey begins in Exploration Park, where we can hang out, enjoy some time together to share ideas, inspiration, likes and dislikes. The next stop will be at Discovery Drive to learn what types of trends mix well with best practices based on what we learned in Exploration Park. Finally it’s time to venture down Data Research Road and admire the beautiful sight of all the amazing measurables.
We’ll stop at Cafe IA where all the research gets mixed together. The outcome is a delightfully tasteful sampling of user flows, content delivery, core components and wireframes.
Once the teams agree on the Cafe IA menu, the next stop is the Department of Design & Development. Here is where it all comes together to build an experience that expresses your brand’s personality, while sharing your message and storytelling. Completely branded, creating relevance not just on your website, but in the organic ecosystem.
We top it off with a nice blend of best practices, web standards and WCAG accessibility guidelines.
Focusing on your brand and best practices with a sprinkle of creative flavor.
It’s how we do!
Featured Web Project:
Critical Screen Printing | mycriticalgear.com
Information Architecture | Content Strategy | Accessible | Visual Design | Search Engine Optimization (SEO) | User Research
Research began with local shops within CT, RI & MA and expanded nationally. Combining research with pre-existing data and designing an interface that finds the balance between promoting the business and answering end users questions quickly.
Desktop, tablet & mobile friendly | Cross browser compatibility
With more than 75% of users engaging with this brand through the previous site. It was imperative that the mobile first approach was a strong solution while still scaling and fulfilling the rest of the user device segments.
Search Engine Optimization (SEO)
Industry Specific Keywords | Creative Content Solutions | On Page SEO Standards
Much of the data provided strong insights in a few key areas. Most importantly end users know what they’re looking for and are searching for specific answers. Content was maximized around these basic intents and questions.
Critically Inspired Design | Fun Personality | High Quality Shop & Service
The team at Critical Screen Printing have grown through their personality, creativity and unique approach to their business and customers. Their goal was to have a website that reflected who they are and the high quality of work they produce.
Words often used that you’ll hear a lot in the journey together.
It’s how we do!
User Experience (UX)
Encompasses all aspects of the end-user’s interaction with the company, its services, and its products.
User Interface Design (UI)
Design focuses on anticipating what users might need to do and ensuring that the interface has elements that are easy to access, understand, and use to facilitate those actions. UI brings together concepts from interaction design, visual design, and information architecture.
Search Engine Optimization (SEO)
Increasing the quality and quantity of your website traffic through an end user’s search intent and providing organic search engine results.
Design and development focused on providing an experience that responds to a user’s screen size, orientation, environment or platform.
Building a web experience that provides an inclusive interface for people with visual, physical, situational or socio-economic disabilities. Read our blog to learn more.